The 12 Minute Affiliate System: There’s A Lot More To It Than You Think
Affiliate Marketing has proven to be an invaluable means to grow customer acquisition, access technology solutions, and increase revenue while achieving a profitable return. The case study findings illustrate the diversified reach through affiliate partners reaching consumers at all shopping journeys. Content affiliates drive 43% of affiliate channel revenue as they connect with shoppers in the discovery stage.
The 12 Minute Affiliate System
The primary benefits of an affiliate marketing program are when you realize affiliates are successful and when a single affiliate partner converts over 50% of sales in your system. “This isn’t a sub-$10 CPM business where the average affiliate generates $20 per sale. An average commission in this business can run $10 per sale if that means they have to work on 3–5 different sales cycles in a month. This means they have to invest a lot in building their platform, campaigns, and customer care to support such a business.” Social Media: The best investment.
So what is it?
Some of the most powerful online marketing technology companies switch their focus from display advertising to integrating with affiliate marketing technology solutions that help get products from the manufacturer to your doorstep in record time. Affiliate marketing allows you to partner with thousands of brands. Still, it’s crucial to note that the capabilities of the affiliate marketing market haven’t evolved over the years to keep up with technology adoption. New technological advances in the cloud, data analytics, machine learning, and AI will revolutionize how affiliate marketing works for the better.
How does it work?
Don’t be misled by the idea that affiliate marketing is simply about placing links in blogs or buying ads on sites that pull in traffic. In the year-end Q4, 2017, Forbes reported that revenue from affiliate marketing grew 42% for the third consecutive year, with the top 30 US advertisers pulling in over $11 billion from the affiliate channel. More importantly, that engagement and pageviews actually create revenue for businesses. The real question is: Why are you not leveraging your business to leverage affiliate partners and revenue potential? My first recommendation is to assess your website traffic to understand who your “customers” are and the types of content that drive them to conversion.
Why does it work?
The growth of affiliate marketing has contributed to a win-win model where consumers benefit from new products and convenience. Disrupting the traditional distribution, businesses that choose to go the Affiliate route can partner with local retailers, producers, manufacturers, wholesalers, and distributors to reach consumers right in their local markets. This allows the top-selling items to be shopped from the local shops. For instance, explore the Wild Wild Web or Amazon. Although you may not have heard of the sites in the past, their reach and value to consumers are significant. Amazon is a platform that reaches 1.2 billion people every month, and Wild Wild Web has just under 1 billion monthly unique visitors.
The 12 Minute Affiliate System is not just for “affiliates.”
The findings reinforce the role of the merchant who owns the Content Affiliate program—the Content Affiliate Program on the more conservative side of the industry with “acceptable content” guidelines. The data outlines the effectiveness of merchants who have adopted an Affiliate Marketing Program. What they found Brands of all sizes with a Magento Content Affiliate Program made the top-performing list for affiliate channel revenue. Affiliates who used Magento Commerce were the highest-ranked, showing that Magento Commerce is a platform that delivers on promises. Across the board, the biggest challenges for merchants of all sizes and Affiliates were monetizing long-tail keywords, finding highly qualified and unique content, and generating meaningful and repeatable engagement.
Conclusion
With constant change across the digital marketing landscape and the shift towards mobile, it is clear that affiliate marketing is only getting bigger. Affiliate marketing is accessible to marketers of all backgrounds but is highly scalable. This knowledge is needed by any marketer that wishes to take advantage of it. To read the full case study and learn more, download the full report “How Affiliate Marketing Drives Customer Acquisition, Access, and Revenue: A Case Study.”
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